
Dear Boing Boing,
Yours is one of a few blogs I read with regularity. It’s filled with wonderful posts by a great group of writers, inventors, and tech geeks who have good hearts and great minds.
Today, when I went to the site to decompress and catch up on my wacky internet news, I ran into a disturbing post about special sections of Boing Boing sponsored by Honda’s “Power of Dreams” campaign.
As a reader, I find this level of advertising embarrassing. It’s worse than having a flood of subscription cards douse my joy each time I open a new issue of WIRED.
I can understand that you need advertising to help cover bandwidth costs and pay for your time but it can and should be done tastefully and with respect to your audience.
The IT ROOM was bad. You endorsed a blatant corporate ripoff of the IT CROWD. It was like Ben Cohen going to work as a huckster for Western Family Ice Cream.
I think this latest advertising venture is worse. You’re mixing your posts with specific advertisements, again from big business with deep pockets. Reading the comments on your site it appears that I’m not alone in worrying. Is money starting to control the show? Will this lead to intentional and unintentional poisoning of your content?
I think you’re all smart enough to avoid the obvious pitfall here and I hope you’ve had a good long discussion about your revenue streams and where to draw the line when an advertiser walks into the room with a sack of cash. Boing Boing is successful beyond imagining and has earned its success by steadily building respect and reputation.
For each of you, Boing Boing has brought great attention to your personal projects and has increased your value as speakers, consultants, artists, and journalists. I have some idea of what that must mean for your personal finances.
It seems to me that in the long run you would most benefit by maintaining good faith with your audience and keeping Boing Boing free from dubious advertisements.
All my best,
Pat Race
P.S. If we’re stuck with “The Power of Dreams” can we at least get some animated sparkles in the header?
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